A campaign allows workplace administrators, site administrators, and creators to organize their upcoming content releases from the Campaign Manager page in a well-planned and coordinated manner. Once released to the digital workplace, the platform provides analytics on user engagement and the performance of each content item and the campaign.
Details
Use campaigns
As a workplace administrator, site administrator, or creator, you can only see your campaigns. When creating a campaign, keep in mind that:
- Campaign title: A campaign's title must be unique.
- Content: You can only add articles, events, and wikis in draft state (i.e., not published) or scheduled to be published. Content may only be added to one campaign at a time.
For instructions on adding or editing a campaign, see:
- Add a campaign
- Edit a campaign's details
- Add content to a campaign
- Schedule content from a campaign
- Remove content from a campaign
As a workplace administrator, site administrator, or creator, you can only see the campaigns that you create to remove them from the digital workplace. Deleting a campaign or removing content from it does not change the associated content or the content's scheduled publication date and time.
For instruction on deleting a campaign, see Delete a campaign.
View campaign analytics
As a workplace administrator, site administrator, or creator, when viewing a campaign, the following analytics are available:
- Total Comments: Total number of comments received on all content in the campaign.
- Total Reactions: Total number of reactions received on all content in the campaign.
- Unique Views: Total number of unique views, views by different users, received on all content in the campaign.
- Content Engagement Score: A calculated score that offers a quick comparison of user engagement with content items and a comparison to other campaigns' performance. The score weighs comments and reactions against the number of unique views.
For more information, see View campaign analytics.